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Corporate Culture

|| WEIHAI ZIGUANG

Corporate Culture

Corporate VisionENTERPRISE VISION

To become the top brand of Chinese health products, achieving sales revenue of over 10 billion yuan

enterprise spiritENTERPRISE VISION

Realistic, pragmatic, down-to-earth, and practical

Corporate missionENTERPRISE VISION

Specializing in producing Chinese health products and focusing on the health industry

Corporate PurposeENTERPRISE VISION

Satisfy consumer needs and solve consumer confusion with our products and responsibilities

PhilosophyENTERPRISE VISION

Adhere to the agreement and exchange results

Core valuesENTERPRISE VISION

For society (assuming social responsibility and being an ethical enterprise)

To meet customer needs and achieve win-win outcomes

For employees (respect employees, achieve employees)

Product standardsENTERPRISE VISION

1、Compliance:Ensure that the product meets 100% quality standards;

2、Effect:Ensure customer satisfaction with the medication effect;

3、Price:Accurate price positioning, achieving good quality and affordable prices;

4、Positioning:Segmenting the audience and precise positioning;

5、Differentiation:Seeking breakthroughs and addressing consumer pain points;

6、Dosage form:Ensure the convenience of product use;

7、Appearance:Ensure that consumers have a sustained desire to purchase;

8、Experience:Continuous improvement and iterative upgrading of products.

Job standardsENTERPRISE VISION

1. All staff should have a sense of crisis;

2. All staff should have cost awareness;

3. All staff should have a heart of awe;

3. All staff should have a heart of awe;

5. Professional requirements for all staff: work in one field, love one field, and specialize in one field;

6. Work atmosphere: Humble and courteous, honest and friendly, civilized and harmonious.

Product quality standardsENTERPRISE VISION

1. Zero defects;

2. Zero tolerance.

User satisfaction standardsENTERPRISE VISION

All staff are customer-centric, achieving 100% customer satisfaction with product quality, efficacy, and after-sales service.